In 1992, Adrenalin Wetsuits was born out of necessity, resilience, and an unshakable passion for the ocean. The early 1990s recession hit Australia hard, and for many, a wetsuit became an unaffordable luxury.
At the time, the Axfords ran a small sports, surf, and fishing shop in Avalon Beach on Sydney’s Northern Beaches and distributed a range of watersport products. Community Life revolved around the water surfing, lifesaving, swimming, fishing, sailing, diving, and spearfishing. Their two sons, Joshua and Adam, attended a high school right on the beach, so naturally, they lived to surf.
Tough economic times meant many couldn’t afford a new wetsuit, and many young ocean lovers were left wearing second-hand suits worn, torn, and patched-up ones.
The Axford’s had built a community hub in their sports store, so they were heartbroken to see so many young surfers going without and were determined to make a difference. Building on their dive suit experience, they pursued a new goal: producing high-quality, affordable wetsuits for surfers.
They partnered with Sheico, an innovative Taiwanese company and now the world’s largest Neoprene producer. At the time, wetsuit production was small-run, leading to high costs and inconsistent quality. Through a new production partnership with a state-owned wetsuit factory in China, using only, best quality Sheico Neoprene and YKK Zips they developed an efficient production model that operated a six-day week cycle and focused on just one steamer and one spring suit at a time. At the same time, flatlock stitching was being developed for wetsuits, showing huge potential: no more painful rashing, superior strength, enhanced durability, faster production, and lower costs.
For the first time worldwide, every wetsuit they produced featured 100% flatlock stitching delivering premium quality at half the price of regular wetsuits. Confident in their craftsmanship, they introduced the first and still the only Lifetime Warranty.
Today, Adrenalin Wetsuits continues to embody the spirit of innovation and accessibility, keeping generations of surfers and ocean lovers in the water where they belong.
It is always the result of High Intentions, Sincere Effort, Intelligent Direction and Skillful Execution......It Represents the wise choice of many alternatives...!
John Ruskin 1819 - 1900
Hundreds of thousands of wetsuits later, Adrenalin has grown into a global brand, trusted by surfers, divers, and water sports lovers around the world. We’ve stayed true to what we believed in from day one and NEVER more important than Now!
• Performance • Unbeatable Value • Quality • Longevity •
Same then... same now! That’s why every piece of Adrenalin gear still reflects those same core beliefs that made our first wetsuits such a success. Our approach has never been about hype. It’s about real innovation and smart technology, made affordable.
We believe in evolution, not revolution, constantly refining, improving, and re-inventing our products in meaningful ways that truly enhance the performance and longevity.
We have always stood by our customers, staying loyal to the heart of the Australian surf community. From day one, we’ve been a huge advocate of local boardriders clubs, surf stores and businesses – not just as partners, but as family because they are the soul of our coastal lifestyle. “We don’t compete with our dealers and don’t sell direct to Consumers online.
Adrenalin is a division of Home Grown Brands Australia, where we don’t just chase innovation, we live it. Excellence is our commitment, we pour passion, pride, and relentless dedication into every product, ensuring the best quality, the best performance, and the best value we can offer – because that’s what our community deserves.
At Adrenalin, it’s always been simple: offer the best gear, at the best value, so more people can do what they love; spend time in the water.
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Contact Us
1800 226 328
info@hgbaus.com
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